Governance

David Dayan

CEO

David Dayan is a co-founder, along with Thierry Petit, of Showroomprivé.com, which launched in 2006. He is the Director and Chief Executive Officer of the Group.

Before the creation of Showroomprive.com, he worked in the stock clearance sector for 15 years, during which he developed significant experience, know-how and a network of relationships with brands and wholesalers. He was the CEO of FRANCE EXPORT. He began his career at the age of 18 in a family-run wholesale/clearance business.

David Dayan and Thierry Petit share the roles of (i) Chairman of the Board of Directors and CEO and (ii) Deputy CEO, rotating as Chairman of the Board and CEO every two years.

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Thierry Petit

Deputy CEO

Thierry Petit is a co-founder, along with David Dayan, of Showroomprive.com, which launched in 2006. He is the Deputy CEO.

Thierry Petit began his career in digital agencies in 1995 and, at the age of 25, created the first price comparison tool in France (toobo.com), which was sold to Libertysurf in July 2000. Thierry Petit has nearly 20 years of experience in launching start-ups. Thierry Petit studied telecommunications engineering.

David Dayan and Thierry Petit share the roles of (i) Chairman of the Board of Directors and CEO and (ii) Deputy CEO, rotating as Chairman of the Board and CEO every two years.

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François de Castelnau

Chief Financial Officer

François de Castelnau is Chief Financial Officer.

A graduate of the Paris Dauphine and Paris Descartes universities, François de Castelnau began his career in 1995 in auditing at the firm Deloitte.

He then became Director of Internal Audit and then Chief Financial Officer for almost 7 years at ERMEWA Group, the world leader in tank container and wagon rental.

In 2013, he joined the Philippe Ginestet Group, which notably owns the Gifi, Tati and Besson brands, as the Group’s Chief Administrative and Financial Officer. With extensive experience in distribution companies where logistics is one of the main challenges, François de Castelnau joined Showroomprivé in June 2019.

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Sarah Dupond

General Counsel

Sarah Dupond, General Counsel, joined the Group in 2016.

A graduate of Sciences-Po Rennes with a DESS in European business law from Université Panthéon-Assas, Sarah began her career with the Nomos legal firm where she developed strong expertise in economic law.

She was seconded as an attorney to the legal department of Amazon France. She then spent nearly three years in the France subsidiary of the Henkel group,where she was responsible for all legal issues for two business units (Laundry & Home Care and Beauty Care Pro).

She also serves in the role of Data Protection Officer and Compliance Officer for the Group. She has also held the position of Director of Human Resources since March 2019.

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Hakim Ben Makhlouf

Chief Operating Officer

Hakim BEN MAKHLOUF is SRP’s COO since feb 2020. He was graduated frm SUPMECA PAris and ENS Cachan.

During 15 years, hakim has hold different postions in several industrial fields, such as automotive (PSA, WABCO), Medical devices (Sorin) or Ecommerce (Amazon).

Before joigning SRP,and since 2016, Hakim was the head of External Fulfilment for Continental Europe in Amzon EU. He is also Black Belt lean & 6 sigma since 2015.

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Stéphan Ploujoux

Commercial Director

Stéphane Ploujoux, Commercial Director since 2020, joined the Group in May 2017. He is responsible for structuring and supporting sales teams through the management of activities such as planning, merchandising, pricing, stock management, B2B marketing and business excellence.

A Masters graduate of EDHEC Business School, Stéphane began his career in strategy and digital transformation consulting at the firm BearingPoint. He then joined the Showroomprivé Group and more specifically the Customer Service department to create an analysis and project management team to improve the customer experience.

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Aurélie Bouvart

Chief Marketing Officer

Aurélie Bouvart joined the Group in February 2018 as Chief Marketing Officer.

With a rather unconventional route (veterinary school & DEUG in biology) and largely self-taught, Aurélie began her career in New York as a project manager in the advertising publishing house Assouline for clients such as Chanel, Bergdorf & Goodman or the Galeries Lafayette Group.

She then joined the ranks of advertising agencies and learned the ropes at BDDP&Fils (OMNICOM Group) as Account Manager for accounts such as the Morocco Tourism Office, Apec and Maisons du Monde. After more than 15 years at the agency, she became Communications Manager at Belambra Clubs.

Since March 2019, she has also been in charge of brand management and the Group’s integrated agency. In September 2019, she took over the integrated media advertising company SRP Media.

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Frédéric Delalé

Chief Information Officer

Frédéric Delalé has been Chief Information Officer since 2007.

As an engineer specialized in software development at the Neurones group, he was responsible for internet/intranet projects for major accounts prior to creating Toobo.com in 1999.

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Board of Directors Members

David Dayan

CEO

David Dayan is a co-founder, along with Thierry Petit, of Showroomprivé.com, which launched in 2006. He is the Director and Chief Executive Officer of the Group.

Before the creation of Showroomprive.com, he worked in the stock clearance sector for 15 years, during which he developed significant experience, know-how and a network of relationships with brands and wholesalers. He was the CEO of FRANCE EXPORT. He began his career at the age of 18 in a family-run wholesale/clearance business.

David Dayan and Thierry Petit share the roles of (i) Chairman of the Board of Directors and CEO and (ii) Deputy CEO, rotating as Chairman of the Board and CEO every two years.

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Thierry Petit

Deputy CEO

Thierry Petit is a co-founder, along with David Dayan, of Showroomprive.com, which launched in 2006. He is the Deputy CEO. Thierry Petit began his career in digital agencies in 1995 and, at the age of 25, created the first price comparison tool in France (toobo.com), which was sold to Libertysurf in July 2000. Thierry Petit has nearly 20 years of experience in launching start-ups. Thierry Petit studied telecommunications engineering.

David Dayan and Thierry Petit share the roles of (i) Chairman of the Board of Directors and CEO and (ii) Deputy CEO, rotating as Chairman of the Board and CEO every two years.

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Eric Dayan

From 2000 to 2006 Eric Dayan was director of sales and responsible for stock management for the FRANCE EXPORT company, which specialises in the fashion sector.

In 2006, he was involved in setting up the Showroomprivé.com firm as an associate director. He headed the BtB department within the group.

At the end of 2016, after 10 exciting years with Showroomprivé.com, he decided to quit his operational functions to devote his time to other investments. He remains a shareholder of the company and a member of the executive board.

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Michaël Dayan

Michael Dayan holds a Masters degree in business law from University Paris II Panthéon-Assas, a Masters in European law from University Paris IV René Descartes and a Professional Lawyer’s Certificate.

A short while after having sworn the oath at the bar in Paris he decided to abandon his life as a barrister to join the Showroomprivé.com site as Associate Director in order to bring his entrepreneurial nature and his legal expertise to the project. He is in charge of legal and commercial issues (with the accent laid on the offer, the brands and the pricing) and with the experience acquired in these crosswise tasks he also ensures that the site’s ambitions are respected and that pragmatism is maintained within this dynamic and agile structure.

At the end of 2017, after 10 years with Showroomprivé.com, he decided to quit his operational functions to devote his time to other interests. He is still a shareholder of the company and a member of the executive board.

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Brigitte Tambosi

Brigitte Tambosi graduated from HEC business school and holds a Master 1 degree (Paris II Panthéon-Assas university) and a Master 2 degree (Paris I Panthéon-Sorbonne university) in business and tax law.

She worked as a lawyer in the Paris office of a major Anglo-Saxon law firm for seven years and was involved in several mergers and acquisitions and capital markets transactions by advising large French and international companies.

In January 2014, she joined the Carrefour group, where she holds the position of Corporate Development Legal Director. She managed legal aspects of various acquisitions, divestments, IPO and strategic partnerships for the group, including in the e-commerce sector.

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Irache Martinez Abasolo

Irache Martinez Abasolo joined the Group in 2014 to help create the Brand Department as well as the Group’s internal communication agency.

She was appointed Chief Marketing Officer in October 2017. Following a master’s degree in economics at San Pablo University in Madrid and a postgraduate degree in marketing management at Essec, Irache Martinez climbed the ranks from advertising manager to Associate Director in the largest international advertising agencies (Lowe, Ogilvy, JWT, Bddp/TBWA) where, for over 15 years, she managed international brands from every angle in fashion, luxury, mass market, as well as banking and institutions. Irache Martinez Abasolo left the Group in March 2019.

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Independant administrators

The independent directors are members of the Auditing Committee and the Nominating and Compensation Committee. They are appointed on the basis of their independence and financial and/or accounting expertise for the Auditing Committee and their expertise in the selection and compensation of corporate officers of publicly traded companies for the Nominating and Compensation Committee.

Melissa Reiter Birge

Audit Committee Chair

Melissa R. Birge is a seasoned financial executive with an extensive background in financial accounting, technology companies, IPOs and M&A. She currently serves as a non-executive director and Audit Committee Chair for Paris-based SRP Group that operates the fashion site showroomprive.com, and New York-based Freshly, Inc, an online meal-subscription service.

Previously she served as the Chief Financial Officer of KAYAK Software Corporation, where she worked from October 2009 to February 2016, overseeing the company’s IPO and sale to The Priceline Group (now Booking Holdings) for $2.1B. From 2002 to 2009, she held various positions, including Vice President of Finance, at Potbelly Sandwich Works, LLC, and as Controller, at Orbitz, Inc. During her 3 years at Potbelly, the Company grew from 100 to 212 stores while expanding ebitda margins significantly. While at Orbitz, she was part of the 2003 IPO team, and worked on the acquisition and integration by Cendant, Inc.

Prior to that, from 1991 to 2002, she worked in the audit practice of Arthur Andersen LLP, focused on venture-backed growth companies. Melissa received a B.S in business administration from Miami University, Ohio.

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Olivier Marcheteau

Chairman of the Compensation Committee

Olivier Marcheteau is Managing Director of Groupe Acolad, European leader in professional translation since January 2020.

From 2014 to 2019 he was Managing Director of the French startup Vestiaire Collective, world leader in pre-owned Fashion and Luxury He began his career with Procter & Gamble then Nike. He moved to Microsoft in 2004 and in 2006 became the MSN Director for France. In 2008 he was appointed head of “consumer products” for Microsoft in France. He arrived in Casino in October 2010 as head of Cdiscount and director of non-food e-commerce for the group and he developed its website, opened up its marketplace and in particular piloted the acquisition of Monshowroom and the launch of Cdiscount in Colombia, Vietnam and Thailand.

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Marie Ekeland

Marie Ekeland is the founder of 2050. Previously co-founder of Daphni, she serves on the boards of directors of Butterfly.ai, Holberton School, Keakr, Lifen, Parrot, Shine (sold to Societe Generale), Swile and Zoe.

She began her career in 1997 as a full-stack developer at the investment bank JP Morgan, first in New York and then in Paris.

In 2000, Marie Ekeland integrated the venture capital team at CPR Private Equity which soon became Crédit Agricole Private Equity. She joined Elaia Partners in 2005, where she invested in Criteo (NSDQ: CRTO) and Teads (purchased by Altice).

She is also the co-founder of the France Digitale association joining forces between entrepreneurs and VCs to make the French startup ecosystem thrive.

Marie was also member, from 2013 to 2017, and shortly President in 2017, of the Conseil National du Numérique (French National Digital Council). She is a member of the Board of Directors oF Harvey Mudd College in Claremont (CA).

She holds an engineering degree in mathematics and computer science from Paris IX Dauphine University and a master’s degree in analysis and economic policy from Paris School of Economics (PSE).

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Cyril Vermeulen

After graduating from Ponts et Chaussées and HEC-Entrepreneurs and a few years spent in the inspection department at Société Générale and then at McKinsey, in 1999 Cyril Vermeulen co-founded auFeminin.com, an online media group subsequently sold on to Axel Springer.

He then went off on fresh adventures, working for 6 years as an entrepreneur and a teacher in Shanghai. For about fifteen years he has been an active investor and a member of the executive board of digital start-ups.

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Censor

Benoit Camps

Benoît Camps is a graduate of ESCP. In 2007, he joined HSBC where he was involved in many mergers-acquisitions and financing operations, working alongside major French and European firms. Benoit moved to Carrefour in 2014 where he headed the mergers-acquisitions team. In particular, he oversaw the group’s partnership and e-commerce operations.

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