Strategy & Model

Our positioning

  • The offering is focused on Showroomprivé’s core target: the digital woman. Aged between 25 and 49, this is an active, tech-savvy woman looking for bargains for herself and for her family.
  • The site is dedicated to the world of fashion (around 53% of gross online sales in 2018), with controlled diversification in other online product categories that continue to be related to women’s interests: accessories, beauty, decor, sports, ticketing and travel.
  • 2,000 national and international brands put their trust in the site in 2018.
  • In July 2015, the site announced the creation of its own brand. Named "#Collection IRL - Fashion for Women In Real Life", this clothing line offer fashion essentials at accessible prices. This initiative allows the site to capitalize on what it knows about the preferences of its members.


  • The Group was one of the first e-commerce players in France to launch a mobile app and a responsive version of its website. Today, the majority of the group’s traffic and revenue comes from mobile devices.


  • The website, and particularly the mobile apps, are designed to adapt to the busy schedules of Showroomprivé’s members and make shopping easier anytime, anywhere.

Our Strategy

Showroomprivé’s strategy is based on four growth drivers:

#1 ATTRACTIVE VALUE PROPOSITION: offer the best deals to members and holistic solutions to brand partners to continue to recruit and drive engagement of brands and members. 
#2 OPERATIONAL EXCELLENCE: further improve the shopping experience, delivery time and quality of service to boost loyalty. 
#3 UNPARALLELED INNOVATION: keep on developing innovative solutions and features such as personnalisation, loyalty program or drop shipment, to differentiate from competition and lead the industry. 
#4 INTERNATIONAL DEVELOPMENT: pursue the successful multi-local strategy with a double focus on adapting the offering to local needs and reinforcing the local teams to lay the ground for future growth. 

Our Model

Our Growth Prospects

Showroomprivé is ideally positioned on a promising market driven by three key growth factors:

  • The growth in online purchases. According to Euromonitor International, online purchases by consumers in Europe is expected to increase from €189 billion in 2014 to around €312 billion in 2018, i.e. an average annual growth rate of 13.4%.
  • The growth in online sales of fashion items. In 2014 in Europe, fashion was the product category consumers purchased most online. The penetration rate of online sales of fashion items was 9.7% in 2014 in Europe, which is relatively low compared with other product categories such as the "household appliances and electronics" category, which was 15.3% in 2014 (Source: Euromonitor International).
  • The growth in m-commerce, driven by the increase in the number of mobile devices, which helps increase online purchases of fashion items. In Europe, consumer purchases made from mobile devices is expected to more than double by 2018 to 82 billion, i.e. an average annual growth rate of 28.2%.

Showroomprivé founds its growth in the medium term on three drivers:

  • The increase in its membership base, by reinforcing its presence on social networks and continuing its marketing efforts to acquire and retain members (advertising campaigns and Brand Content strategy).
  • The development of its offering (new product categories and launch of its own brand #CollectionIRL), reinforcement of the user experience through new services (single basket, search engine, Infinity, payment methods, etc.) and the developpment of its digital advertising network SRP Media dedicated to "Digital Women".
  • The expansion of its geographical presence through growth on its historical markets, the opening of new markets (Morocco) and targeted acquisitions (takeover of Saldi Privati).

The partnership with Carrefour will also allow Showroomprivé to develop cross-functional synergies across all our growth drivers.

Showroomprivé aims to achieve a turnover of around 1 billion euros by 2020, more than twice its 2016 net revenue of 540 million.